Core Concepts

Organizations

An organization is the root tenant in Podium. Everything — products, users, orders, campaigns, API keys — belongs to an organization. PostgreSQL Row-Level Security ensures complete data isolation between organizations. Organizations have:

A subscription tier (BUILDER, GROWTH, PRO, ADMIN) controlling rate limits and endpoint access
Settings including blockchain network configuration, x402 preferences, and reward modes
App configurations for per-application behavior customization

Creators

Creators are merchants or brands within an organization. They have public-facing storefronts and manage products, orders, and payouts.

Field	Purpose
`slug`	URL-friendly unique identifier (e.g., `tatcha`, `the-ordinary`)
`displayName`	Brand name shown to consumers
`heroImageUrl`	Storefront banner
`shippingSettings`	Default shipping configuration
`pointsConfig`	Per-creator points earning rules

Creators connect to Stripe Connect for payment processing and receive payouts through the platform’s payout sweep system. The CreatorUser model links a User to their Creator identity — a user can be both a consumer and a merchant.

Users

Users are end consumers who browse, interact, and purchase within the platform.

Field	Purpose
`username`	Unique handle
`email`	Contact and order notifications
`avatarUrl`	Profile image
`bio`, `city`, `state`	Profile details

Users link to external identity providers through PrivyUser and DynamicUser mapping tables. Wallets are tracked in UserWallet — each user can have multiple wallets (Privy embedded, self-custodied, or platform-managed). Users can follow creators (CreatorFollow) and other users (Follow). Creators can organize followers into Group membership for segmented engagement.

Products

Products represent items available for purchase. They support configurable attributes (size, color, etc.) through a variant system.

Model	Purpose
`Product`	Core product: name, price, supply, status, shipping type, point eligibility
`ProductAttribute`	Configurable option (e.g., “Color”)
`ProductAttributeVariant`	Specific value (e.g., “Rose Gold”) with optional price modifier and supply
`ProductMedia`	Images and videos
`CreatorProduct`	Maps products to creators

Products go through a lifecycle: DRAFT → PUBLISHED → ARCHIVED. Published products appear in search, discovery feeds, and the agentic product feed.

Orders

An order captures a purchase transaction from creation through fulfillment:

Model	Purpose
`Order`	Order header: status, shipping status, points applied, total
`OrderItem`	Line items with quantity, price, selected attribute variants
`UserOrder`	Links authenticated users to orders
`GuestOrder`	Links anonymous buyers to orders

Payment Methods

Orders can be paid through multiple channels:

Stripe — Credit card via PaymentIntents
x402 — USDC on Base via HTTP 402 protocol
Embedded wallet — Privy server wallet for automated agent purchases
Coinbase Commerce — Crypto checkout

Creator Payouts

When an order is paid, the platform tracks a CreatorPayout record that moves through PENDING → ELIGIBLE → TRANSFERRED. A scheduled payout sweep cron job processes eligible payouts via Stripe Connect transfers.

Points & Loyalty

Podium includes a programmable points ledger with double-entry bookkeeping:

Transaction Type	Source
`API`	Programmatic grants via the API
`CAMPAIGN`	Earned through campaign participation
`PURCHASE`	Earned from purchases (based on creator’s points-per-dollar config)
`NFT_REDEMPTION`	Spent when redeeming on-chain rewards
`PRESALE`	Spent on token presale purchases

Points are tracked per-user with full transaction history. The ledger supports both earning and spending with atomic balance checks.

Campaigns

Campaigns are structured engagement mechanics that capture user intent:

Type	Mechanic
`SWIPE`	Binary preference selection (like Tinder for products)
`MULTIVARIANT`	Vote between multiple attribute options
`SURVEY`	Structured question/answer collection
`UGC`	User-generated content submission

Campaigns follow a lifecycle: DRAFT → SUBMITTED → APPROVED → PUBLISHED → ENDED. Each participation generates a CampaignJourney record, and associated rewards are tracked through CampaignReward and CampaignRewardTransaction.

Rewards & Airdrops

Podium supports on-chain reward minting and redemption:

Model	Purpose
`NftContract`	Deployed smart contract (name, symbol, proxy/implementation addresses, chain, max supply)
`Nft`	Individual minted token with owner address
`NftReward`	Reward program definition
`NftRedemption`	Tracks when a reward is redeemed
`QueuedMint`	Mint queue for batched minting via Privy server wallets
`Airdrop`	Scheduled bulk reward distribution

Rewards support six types: POINTS, FREE_PRODUCT, DISCOUNT_CODE, EVENT_PASS, CUSTOM, and EXCLUSIVE_ACCESS.

Intents & Settlement

The intent layer bridges off-chain commerce with on-chain settlement:

Model	Purpose
`IntentSettlement`	On-chain reward intent lifecycle (PENDING → LOCKED → FULFILLED / EXPIRED / CANCELLED)
`MerchantTreasury`	Per-organization USDC treasury with on-chain balance tracking
`SolverPerformance`	Solver fulfillment metrics and reputation data

Agent Memory

Structured memory that evolves through conversation. As a user interacts with a companion agent, the platform extracts and maintains a rich understanding of their attributes, goals, concerns, avoidances, products tried, and category-aware price ranges. See Memory & Intelligence for the full schema, domain taxonomy, and scoring details.

Dimension	Example
Attributes	Skin type, hair texture, body type
Goals	”Looking for anti-aging routine”, “Building a capsule wardrobe”
Concerns	Sensitivity to fragrance, budget constraints
Avoidances	Specific ingredients, brands, or categories
Products tried	Items the user has purchased or reviewed
Price ranges	Per-category budget preferences (e.g., “ $20–40 for serums, up to$ 100 for treatments”)

Memory extraction runs for all users regardless of subscription tier. For subscribers, the accumulated memory is loaded into the agent’s system prompt on every conversation turn, enabling deeply personalized responses.

Memory is additive — it grows richer with every interaction. Users who upgrade from free to paid immediately benefit from all intelligence accumulated during their free usage.

Companion Subscription

Subscription state for companion agent monetization. Each subscription tracks the user’s billing tier, payment provider IDs, trial configuration, and current billing period.

Field	Purpose
`tier`	Current subscription tier: `FREE`, `TRIALING`, `ACTIVE`, `PAST_DUE`, `CANCELED`
`externalCustomerId`	Stripe customer ID
`externalSubscriptionId`	Stripe subscription ID
`trialEndsAt`	Trial expiry timestamp (configurable, default 14 days)
`currentPeriodEnd`	End of current billing period

Tier transitions are managed automatically via Stripe webhooks. See Subscriptions for the full billing lifecycle and API endpoints.

Companion Usage

Monthly usage tracking per user, used for free-tier gating.

Field	Purpose
`messageCount`	Messages sent in the current billing period
`recCount`	Recommendation requests in the current billing period
`periodStart`	Start of the current tracking period

Usage counters reset at the start of each billing period. The subscription status endpoint returns both current counts and configured limits.

Creator Persona

A creator persona represents a creator-curated shopping identity — used by apps like Clone Agents (Familiar) to let users shop through the lens of a creator’s taste.

Field	Purpose
`handle`	Unique identifier (e.g., `janedoe`)
`displayName`	Creator’s public name
`platform`	Affiliate platform: ShopMy, LTK, Amazon Influencer
`avatarUrl`	Creator profile image
`seedProfile`	Taste data (brands, price ranges, concerns) used to seed user profiles
`resolvedProductIds`	Product catalog IDs resolved from the creator’s affiliate links
`status`	`ACTIVE`, `PENDING`, or `INACTIVE`

Developers can query active creator personas and their resolved product catalogs via the Creator Products endpoint. User profiles can be bootstrapped from a creator’s taste data via Profile Seeding.

Agent Conversation & Agent Message

Durable chat history for companion agents. Conversations are scoped per user and per surface (web, Telegram, etc.), with messages stored as an ordered sequence. AgentConversation:

Field	Purpose
`id`	Conversation identifier
`userId`	The user this conversation belongs to
`surface`	Where the conversation is happening (`web`, `telegram`, etc.)
`createdAt`	When the conversation started
`lastMessageAt`	Timestamp of the most recent message

AgentMessage:

Field	Purpose
`id`	Message identifier (used as pagination cursor)
`role`	`user` or `assistant`
`content`	Message text
`products`	Product cards shown with this message (assistant messages only)
`timestamp`	When the message was sent

Chat history is retrieved via the Chat History endpoint with cursor-based pagination.

Task Pool (V2)

The Task Pool system enables on-chain bounty distribution:

Model	Purpose
`TenantContractPool`	Per-organization deployed TaskPool + RewardPool contract addresses
`Task`	Generalized task definition (solver-agnostic, human or AI)
`VerificationRequest`	Task completion verification tracking

See Smart Contracts for the on-chain architecture.

Getting Started

Platform

Organizations

Creators

Users

Products

Orders

Payment Methods

Creator Payouts

Points & Loyalty

Campaigns

Rewards & Airdrops

Intents & Settlement

Agent Memory

Companion Subscription

Companion Usage

Creator Persona

Agent Conversation & Agent Message

Task Pool (V2)

Getting Started

Platform

​Organizations

​Creators

​Users

​Social Graph

​Products

​Orders

​Payment Methods

​Creator Payouts

​Points & Loyalty

​Campaigns

​Rewards & Airdrops

​Intents & Settlement

​Agent Memory

​Companion Subscription

​Companion Usage

​Creator Persona

​Agent Conversation & Agent Message

​Task Pool (V2)

Organizations

Creators

Users

Social Graph

Products

Orders

Payment Methods

Creator Payouts

Points & Loyalty

Campaigns

Rewards & Airdrops

Intents & Settlement

Agent Memory

Companion Subscription

Companion Usage

Creator Persona

Agent Conversation & Agent Message

Task Pool (V2)